Visual Branding for Small Local Businesses: Tragabigzanda Lifestyle Shoot

Before summer becomes a distant memory, here are some images from a recent seaside shoot for Tragabigzanda. Folly Cove and the Annisquam Harbor Light made the perfect backdrop for the Cape Ann clothing line. 

By planning semi-annual product and lifestyle shoots, we've been able to gradually and affordably build up Tragabigzanda's custom image library and develop their visual brand. And by planning our shoots in locations recognizable to Tragabigzanda's market, we've used the opportunity to shoot "custom stock" that can be used for a variety of media and messages targeted for a local audience.