Pure 7 Chocolate, like so many small businesses, started in the home of one of its founders. And like most small start-ups, their budget for photography was initially non-existent. When they approached me about 18 months after starting, they knew they needed more than favors from friends-with-cameras or the last-minute iPhone shot to get the kind of images they needed for their web site and marketing collateral.
We came up with a plan to create three types of images to create the foundation of their custom image library:
Product cut outs (product photographed against a white background) for their online sales catalog and which could also be re-purposed by their graphic designer for other uses
Styled product images which conveyed their branding and were used for both the web and printed collateral
Lifestyle photos that captured and illustrated their unique story.
As a result, Julie and Carrie had a ready-to-go library of images they could share with their web developer and marketing specialist, as well as have on demand photos to send to magazines, newspapers, and retailers.
The images we made for Pure 7 Chocolate have appeared in local, regional, and national publications. I’ve seen photos from the lifestyle shoots on at least a half-dozen blog write-ups and reviews. I was even pleasantly surprised to recently find one of my photos on the signage at my local Whole Foods!
Pure 7 Chocolate was inundated with orders after the Globe article, and they recently moved to a larger facility. By investing in their library of high-quality, brand-aligned photos, Julie and Carrie have solidified their brand messaging, increased their exposure, and have gotten noticed.
What kinds of images do you wish you had at your fingertips for promoting your small business? Post in comments below!